Corporate strategy events: Triumph UK

Leveraging your business to take advantage of the rise in British manufacturing exports will be a key topic at corporate strategy events this year.

And British motorcycle manufacturer Triumph has increased its profits by making inroads both here and overseas.

The Midlands firm revealed sales rose by 1.5% compared to the motorcycle industry as a whole, which suffered a fall in sales of 14%.

This follows recent reports of further rises in output for British manufacturing with predictions of a strong performance in 2011.

Yet much of Triumph’s success lies in its corporate strategy. The original Triumph brand went into receivership in the 1980s, yet the current firm outsells all Japanese models in the UK.

The firm has succeeded through providing powerful classic-looking bikes which now compete in the US with Harley Davidson.

Marcus Evans presents corporate strategy events, created by experienced professionals and with information presented by industry experts.